The Importance of Hydration at Large Events & Conventions

How proper hydration boosts energy, focus, and overall attendee experience — by Waterland

Whether you’re an exhibitor preparing for a full weekend of sales, a cosplayer spending hours in costume, or an attendee on the hunt for your next collectible, one thing is guaranteed at any large convention: your body is working overtime. Long lines, packed halls, warm lighting, and constant movement can drain you faster than you realize.
At Waterland, our mission has always been simple — keep communities healthy, refreshed, and performing at their best. And when it comes to big events like AFCC, hydration isn’t just a nice-to-have… it’s essential.

Why Hydration Matters Even More at Conventions

1. Energy Levels Drop Faster in Crowded Spaces

Large-scale events create environments where temperatures rise and airflow is limited. Even mild dehydration can cause fatigue, headaches, and sluggishness — all things that can cut your day short. Consistently drinking water keeps your energy steady so you can enjoy the event from start to finish.

2. Better Focus, Sharper Experience

Whether you’re exploring vendor booths, competing in tournaments, or capturing content, hydration plays a major role in cognitive performance. Being even 1–2% dehydrated can affect your alertness and reaction time. Staying hydrated means staying locked in — fully present, engaged, and ready to enjoy every moment.

3. Keeps Your Body Cool While You’re On the Move

Walking a convention floor is basically a workout. Add crowds, costumes, or equipment and your body temperature rises quickly. Proper hydration helps regulate your internal cooling system, preventing dizziness, muscle cramps, and overheating.

4. Better Skin, Better Mood, Better Overall Experience

Events are often dry environments due to air conditioning and recycled air. Drinking water throughout the day keeps your skin hydrated, reduces stress on your system, and helps you feel more balanced and refreshed — which directly impacts your enjoyment and mood.

How to Stay Hydrated at Events Like AFCC

• Bring a refillable bottle (Waterland stations make it easy).

• Drink before you feel thirsty — thirst is already a sign of dehydration.

• Add electrolytes if you’re in costume or moving around all day.

• Take hydration breaks the same way you take photo or snack breaks.

Hydration is one of the simplest ways to elevate your entire convention experience — and we’re proud to support AFCC in keeping the community healthy, energized, and ready for an unforgettable event.