Water Land x AFCC: Powering Creativity, Community, and Hydration at Toronto’s First Action Figure Comic Con

By Daniel Gonzalez
3 min read
Water Land x AFCC: Powering Creativity, Community, and Hydration at Toronto’s First Action Figure Comic Con

At Water Land, we’ve always believed that creativity thrives when people feel energized, supported, and connected. That’s why we’re proud to announce our sponsorship of Toronto’s first-ever Action Figure Comic Con (AFCC) — a landmark event bringing together collectors, creators, artists, and fans for a full day of imagination and innovation.

Taking place on January 31st, 2026 at the Japanese Canadian Cultural Centre, AFCC is set to be one of the most exciting community-driven events the city has seen. From massive diorama city blocks to exclusive figure reveals, cosplay showcases, artist alleys, and interactive experiences, this convention celebrates everything that fuels passion within the toy and pop-culture world.

And Water Land will be right at the heart of it.

Keeping the Community Hydrated — Introducing the Official AFCC Hydration Stations


Creativity might power the mind, but hydration powers the body.

As the official water partner for AFCC, Water Land is setting up Hydration Stations throughout the venue, ensuring attendees, vendors, and creators can refresh, recharge, and keep the energy high all day long. With thousands of fans expected to explore the exhibits, participate in activities, and enjoy the immersive AFCC experience, staying hydrated is essential — and we’re proud to be the brand keeping the city flowing.

Whether you’re posing for photos, hunting down exclusives, or diving into the world of your favorite characters, Water Land will be there to keep you going.

Supporting a Growing Creative Community

AFCC isn't just an event — it’s a cultural milestone for Toronto.

It’s a gathering place for artists, photographers, toy designers, diorama builders, cosplayers, collectors, and families who share a deep passion for storytelling and creativity. Water Land is honored to support this movement as it establishes its roots and grows into a defining celebration for Canada’s pop-culture community.

By sponsoring AFCC, we’re investing in:

  • Community wellness and comfort

  • Local creators and independent talent

  • A positive, family-friendly environment

  • A new cultural tradition for Toronto

Water Land has always stood for clean, refreshing living — and that extends far beyond hydration. It’s about supporting events that bring people together and inspire meaningful experiences.

Why Water Land Is Proud to Sponsor AFCC

AFCC’s mission aligns perfectly with what Water Land stands for:

Community. Creativity. Culture.

The toy and action-figure community is built on imagination and nostalgia — but also on real relationships and growing opportunities. As AFCC pioneers a new type of convention experience in Toronto, Water Land is here to support its vision every step of the way.

Our sponsorship ensures that attendees stay refreshed, vendors stay supported, and creators stay energized — allowing everyone to experience the best possible version of the event.

See You at AFCC — And Don’t Forget to Hydrate

Join us on January 31st, 2026 at the Japanese Canadian Cultural Centre as we celebrate the future of toy culture in Toronto.

Whether you're showcasing your art, discovering new collectibles, or meeting creators from across the community, Water Land will be there to keep you hydrated and ready for more.

AFCC is just the beginning — and Water Land is proud to be part of its first chapter.

Stay refreshed.
Stay creative.
Stay hydrated with Water Land.